Founders
 Story

Archit Singhal / Founder, Elixir Bar Solutions

Archit’s journey unfolds from the world of finance to the realm of hospitality, a transition that has defined his remarkable trajectory. With a BCom (H), MBA Finance, Business Management from IIM Lucknow and a CFA charter, he’s mastered the numbers game. However, Archit’s story takes an exciting turn as the creative force behind 10+ hospitality brands, including Cocktail Week and India Bartender’s Guild. Honored with the 2021 Economic Times Inspiring Leaders Award for North India, Archit’s fusion of finance and hospitality embodies innovation and success.

Our Story

Archit journey in Cocktail started as a humble beginning in 2014 when he flew to Bangalore and one of Cousin’s Amit invited over his house instead going out to a cocktail Bar. In next move, Amit pulled out of his cocktail kit and starting swinging some cool cocktail bar at home. I asked him, ‘Why cant we go out?”. He said I don’t want to drink and drive, and why go out when we can get the same drinks at Home. Once I got back to Delhi, Archit started noticing in parties, it was only Whiskey+ Water and Vodka+ Coke going out of the bar and people had very limited knowledge about various cocktail and on the food side, they were dissecting all Sushi ingredients. Archit started approaching multiple liquor companies to start organizing cocktail making classes to consumers. Finally, we organized multiple Cocktail Master Classes in the City and later, he realized that there was no festival about Cocktail and began working on the concept of bringing its own Cocktail Week to India. He did a year long research with a agency on concept of Cocktail Week and saw a similar gap in the Wedding Industry. Archit started organizing cocktail bars at house parties and realized the surprisingly great response from their guest. Hence there was no looking back!

Other Brands Owned:

Cocktail Week | Beer Week | Wine Week | Hookah Craft India | Chai Lelo | Culinary Experience | To The Teaz | India Bartender’s Guild | Mr Potato | Bakers & Taylor India | UJNAM Advisory Services

 

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